Luc Goudreault Corporate director

Corporate director and strategic advisor to CEOs

A former CEO at your table.Not another report.

I work with the leaders of growing SMEs on the decisions that shape the company: strategy, go-to-market, growth. With the perspective of someone who has sat in that chair.

Fig. 01Background

I ran companies before advising them.

Before working alongside leaders, I was an entrepreneur and a CEO. I lived through hypergrowth, raised two financing rounds and took part in two exits.

I know what it means to carry the vision in the morning and the execution in the afternoon. That is the perspective I bring to the table.

Portrait of Luc Goudreault
Luc GoudreaultQuébec City
12+years in leadership roles
2financing rounds
2exits
Governance
Advisor, Innoptech
Education
eMBA, Université LavalIncluding a Babson College component
Education
LEADERS microprogram, Université Laval
Ecosystem
Entrepreneur in residence, Le CAMP
Ecosystem
Commercialization expert, Persévérance Entrepreneuriale

Fig. 02Roles

Three seats at the table.

Depending on the company's stage and what is at stake, I take one of these three seats.

On the board

A director's seat. An operator's eye at the table, not window dressing.

On the advisory board

An outside, candid view for companies that want to surround themselves with advisors before forming a board, or to round out the one they have.

Alongside the CEO

Strategic advisor to the CEO. Someone who has carried the same weight, for the calls that cannot be delegated.

See the three roles in detail

Fig. 03Junior

I founded Junior.

Junior puts a strategy and go-to-market advisory method directly inside the Claude or ChatGPT your teams already use. Questions get answered the same day, with workshop-level rigour, without waiting for the next meeting.

A mandate, not a subscription.

Fig. 04Getting in touch

A decision that can't wait for the next board meeting?

Describe the issue in a few lines. I read every request myself and reply with what I suggest next.